Personal Branding in the AI Era (BIP)
April 20–24, 2026
ISM University of Management and Economics (Vilnius, Lithuania) is organizing a comprehensive international programme, Personal Branding in the AI Era, bringing together participants to critically examine how individual positioning, credibility, and communication evolve under conditions of digital acceleration and AI-mediated visibility.
The programme is structured as an intensive, multi-day learning experience combining conceptual foundations, strategic development, applied workshops, and experiential activities across Vilnius.
Programme Overview
The curriculum is organized around four interrelated pillars:
1. Foundations of Personal Branding
Participants examine the conceptual evolution of personal branding, moving from traditional reputation management toward algorithmically mediated identity construction. Emphasis is placed on:
- The historical development and contemporary relevance of personal branding
- Structured self-discovery (strengths, values, motivations)
- Translating identity into actionable brand statements and visualized vision boards
2. Strategy and Credibility
The programme foregrounds the necessity of coherence and credibility in personal branding strategies:
- Designing a structured personal branding plan
- Goal setting and audience definition
- Credibility as a foundational constraint rather than a promotional add-on
3. Communication and Self-Presentation
Participants develop high-impact communication skills under conditions of attention scarcity:
Crafting concise and differentiated elevator pitches
Managing first impressions in professional contexts
4. Channels and Content
The programme addresses the operational layer of personal branding:
- Selection and coordination of online and offline channels
- Strategic use of LinkedIn as a professional growth platform
- Development of consistent content pillars and messaging frameworks
5. Networking, Advocacy and Presentation
The final component integrates relational and organizational dimensions:
- Building and maintaining strategic professional networks
- Developing networking competencies
- Understanding employee advocacy as an extension of personal branding
- Final group presentations with structured peer feedback
- Detailed Programme Schedule
April 20 (Monday)
10:00–10:30 Registration
10:30–11:30 Welcome to ISM and Vilnius
11:30–12:00 Icebreaker session
12:00–13:00 Lunch at ISM
13:00–15:00 Session #1: Foundations of personal branding
15:30–16:10 Campus tour
16:30–18:00 Vilnius Old Town tour
April 21 (Tuesday)
10:00–12:00 Session #2: Strategic personal branding
12:00–13:30 Lunch break
13:30–15:00 Session #3: Personal vision board development
16:00–18:00 Visit to Lukiškės Prison 2.0
April 22 (Wednesday)
10:00–12:00 Session #4: Digital presence and LinkedIn optimization
12:00–13:30 Lunch break
13:30–15:00 Session #5: Content strategy and messaging
15:40–17:00 Visit to MO Museum
April 23 (Thursday)
10:00–12:00 Session #6: Public speaking and elevator pitch development
12:00–13:30 Lunch break
13:30–15:00 Session #7: Employee advocacy and organizational impact
15:00–17:00 Group work (final presentations preparation)
April 24 (Friday)
10:00–12:00 Final group presentations
12:00–13:00 Programme closing and certificate award ceremony
Administrative contact: International Project Manager Kristina Laurinčiukaitė, krilau@ism.lt
