EUonAIR BIP at Kozminski University: Sustainable Innovation Meets Digital Marketing inE-Commerce
The EUonAIR Blended Intensive Programme (BIP) “Sustainable Innovation in Digital Marketing and E-Commerce”took place in December 2025, combining an online kick-off (1 December 2025) with a week-long onsite module at Kozminski University in Warsaw (8–12 December 2025).
The programme brought together academic knowledge and practical collaboration around digital strategy, e-commerce, innovation, and the application of AI in education, with sustainability as a core theme. Working in an international and intercultural environment, students learned through workshops, teamwork, and direct engagement with real innovation practice.
From expert sessions to international teamwork
The onsite week featured a structured set of activities, including an expert keynote on AI challenges, thematic workshops on heuristics and cognitive biases in AI, user and market research, and outstanding digital campaigns, as well as a design thinking session supporting creative, research-informed problem solving.
A key highlight was the study visit to the innovation ecosystem at Cambridge Innovation Center / Campus AI, led by Wojciech Markowski (CIC Art District AI).
Practical outcomes with a sustainability focus
In international teams of 5–7 students, participants developed innovative and sustainable e-commerce and digital marketing concepts for AI-based educational products. The results were presented on the final day in a concise format combining a poster and a 5-minute pitch.
Participation and EUonAIR partnership
Based on final operational lists, the BIP involved 60 students; 32 incoming students and 28 Kozminski University students.
The programme was delivered in cooperation with EUonAIR partner universities.
Recognised with 3 ECTS via Learning Agreements, the BIP also included cultural activities such as a visit to the Museum of Warsaw, strengthening connections across the alliance beyond the classroom.
Through this Blended Intensive Programme, EUonAIR continued to support collaborative learning formats that combine international mobility, innovation-driven education, and sustainability-oriented digital skills development.
